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How Gmail Tabs Impact Email Marketing Gmail Tabs: 2013 brought about some changes for Gmail. They introduced Gmail Tabs. These tabs were designed to make Gmail users inboxes less hectic and easier to manage. Essentially, tabs divided all of your Gmail messages into...read more
Getting Profit from Facebook Ads Getting Profit from Facebook Ads: Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the...read more
Facebook Posts: There is No Ideal Time When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they...read more
Creative Lead Generation Lead generation is a vitally important part of a digital marketing strategy. If you don’t have leads, people don’t get your emails. Emails generate sales, foster public relations, and give you a place to talk to your customer. Having leads for...read more
Building a Successful Video Marketing Campaign Building a Successful Video Marketing Campaign: Videos have become an important tool in digital marketing. They are eye catching, finger-stopping, and engaging. People are much more likely to stop and watch an engaging...read more
A Guide to A/B Testing A Guide to A/B Testing: When you are trying to figure out which tactics work for digital marketing, it is commonly suggested that you run A/B tests. This can give you a better picture of what your target audience responds to and how to capture...read more